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Alexander Dennis begins digital expansion of AD24 aftermarket platform to make technical guides more accessible for customers

Published: 09 Nov 2022

Alexander Dennis, a subsidiary of NFI Group Inc., one of the world’s leading independent global bus manufacturers, today announced an improvement in its AD24 aftermarket’s digital capabilities, moving all of its technical publications and guides online to improve accessibility for aftermarket customers.

AD24 encompasses all of the Alexander Dennis aftermarket offer to customers, including spare parts, mobile technicians, service centres and expert training.

AD24’s market-leading online platform (www.ad24.direct) is being significantly invested in over the next 12 months to create a world-class online portal for its full aftermarket services.

The AD24 website originally began as an online ordering portal for parts which quickly progressed to housing over 300,000 available parts, all of which can be purchased at the click of the button, with next day delivery on the majority of UK orders. 

Additional online functionality has now been launched, including technical information for all new buses as well as buses up to eight years old, making it more convenient for customers to access a wealth of important information on their vehicles.

The technical publications span the entire catalogue of manuals for Alexander Dennis and Plaxton vehicles, as well as warranty and service information, part pricing and serial numbers and exploded drawings.

Richard Jackson, Digital Strategy Director at Alexander Dennis said: “Our online and technological capabilities set the AD24 aftermarket offering head and shoulders above the industry standard, and we have ambitious plans to propel this even further and make all aspects of our aftercare easier for our customers.

“As part of our investment in digital to have the best global distribution chain systems and aftermarket support, all of our technical manuals, specifications and guides for hundreds of vehicles are online for ease of access for everyone. They will also still be included in print in new vehicles.

“Work on the AD24 platform will continue into 2023 as it is developed into an online portal where users can access all of the AD24 aftermarket services from booking training schools and ordering parts for delivery, to mobile service technician appointments.

“Our customer services phone line will remain for those who prefer speak to a person but growing our online services gives more choice of communication to those who prefer to operate online as well as enabling customers to access some services 24/7.”

Visitors of the recent Euro Bus Expo show at the NEC in Birmingham were able to get an exclusive look at the new AD24 online portal.