Who are we?
Alexander Dennis Limited (ADL) is a "data controller". This means that we are responsible for deciding how we hold and use personal information about you. We are required under data protection legislation to notify you of the information contained in this privacy notice.
ADL has its registered office at 16 Charlotte Square, Edinburgh, EH2 4DF, its headquarters at 9 Central Boulevard, Larbert, FK5 4RU can be contacted on +44 (0) 1324 621672.
If you have any questions or concerns about the use of your personal data, please contact our Data Protection Officer at DataProtectionOfficer@alexander-dennis.com
What personal information do we collect?
The types of information we gather includes:
- Identity: name, title, job title, date of birth, username or similar identifier, signature
- Contact: Billing and delivery address, email address and telephone numbers
- Financial: Bank and payment card details, credit checks where applicable
- Transaction: details about payments, details about products and services purchased by you
- Technical: IP and MAC address, login data, browser type and version, timezone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our website
- Profile: username and password, purchases made by you, your interests, preferences, feedback and survey responses
- Usage: details about how you use our website, products and services
- Marketing: your preferences for marketing and other communications
We also collect and use statistical or demographic data about you, but this data does not reveal your identity. As an example, we may aggregate your Usage Data with other’s Usage Data to calculate the percentage of users accessing one of our website features. If we were to connect such statistical or demographic data about you with your personal data so that it could identify you, we treat that combined data as personal data which will be used in accordance with this privacy notice.
If you choose not to supply your information to us, we may not be able to provide our services, let you communicate with us, or comply with our legal obligations. You also will not be able to access our marketing promotions or websites.
How do we collect this information?
We will receive information about you when we provide you with goods or services. This includes making enquiries or placing orders via phone, email, fax or online, or when you visit our website. We also collect information when you engage with us through forums such as open days, trade shows, conferences, events, meetings, entering competitions and our social media platforms. We sometimes gather information you make publicly available such as on your own websites or other sources.
How do we use this information?
The table below explains the most common situations in which we would be processing your personal data, and the reason (legal basis) for doing so.
Legal basis for processing your personal data
Situations we may use your personal data
To perform our contract with you
To register you as a new customer or supplier
To process and deliver goods/services you have purchased
To manage payments, fees and charges
To comply with our legal obligations
Complying with health and safety obligations
To prevent fraud
To pursue legitimate interest of ADL or third parties, provided your interests and fundamental rights do not override those interests
To allow you to participate in prize draws/competitions, and to complete surveys
To administer and protect our business and our website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we use
To use data analytics to improve our website, products/services, marketing, customer relationships, events and experiences
To collect and recover sums of money owed to us
Marketing: In some circumstances, we may ask for your consent to send you direct marketing material relating to our products and services, as well as other events and activities we think may be of interest to you. You can withdraw your consent for this at any time.
This can be done by using the ‘unsubscribe’ button in our emails, or using our contact details.
Who do we share your information with?
We do not sell your data to any third party organisations.
We only share information where it is necessary to deliver our products/services or to deal with your request, which includes ADL subsidiaries, partners and third party service providers we have appointed. Anyone we share your data with may only use it in accordance with this privacy notice and is required to take appropriate security and organisational measures to protect your data. If you need further information on these measures, please contact us.
Third party service providers include: Website and data analytic service providers, payment processing organisations, delivery companies, and repair services, among others.
In some circumstances, we may need to send your data outside the European Economic Area (EEA). We will only do so if it is necessary for the purpose that we are processing your data. Some of our subsidiaries are based in countries which have been found by the European Commission to have adequate data protection measures. If transferring to any other country outside of the EEA, we will ensure suitable safeguards are implemented, including model contract clauses approved by the European Commission, or the use of Privacy Shield in the United States.
How long do we keep your information?
We only retain your data as long as is necessary for the purpose which we collected it for. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
In some circumstances we may anonymise your personal data (so that you are no longer personally identifiable from it) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
How can you control our use of your information?
You can ask us to correct any information you consider to be incorrect or inaccurate or delete the information we hold about you. You can also object to us processing your data if you have any concerns, or request access to the data we hold.
If you have consented to ADL using your data, you can withdraw this consent at any time. If you wish to do so, please contact DataProtectionOfficer@alexander-dennis.com
You also have the right to raise a complaint to the Information Commissioner’s Office, the data protection regulator for the UK. You can do so by visiting www.ico.org.uk or calling 0303 123 1113.